Tuesday, April 12, 2005

Video Blogs

Video blogs are an interesting way for your studetns to communicate with each othewr and with you. CHeck out some examples:
Video Add-on
There are some crazy things out there, so beware:
13 Pairs of Pants

Wednesday, April 06, 2005

Focus Question 8

What are the opportunities outside of the "box" of our traditional students?

Focus Question 7

What are the opportunities outside of the "box" class day?

Focus Question 6

What are the opportunities outside of the "box" classroom / building?

Focus Question 5

What are your goals and opportunities for "Out of the Box" delivery?

Focus Question 4

Where are those students?

Focus Question 3

Which students, programs and classes could most use broadband interactive multimedia content?

Focus Question 2

What broadband interactive multimedia content would you provide?

Focus Question 1

If you could deliver broadband interactive multimedia content to your students, what would you use it for?

Focus Questions

I will be listing each of the 8 focus questions separately.
All you need to do is click COMMENT and then enter your response.
It would be good if you also added your name to the comment, but that is not absolutely necessary.
By default the author of each comment is anonymous.
David has asked for your comments by this Friday so I would like to hold you to that schedule.
Thanks
Mark

Monday, April 04, 2005

Podcasting? Out! PSPCasting? In!!

www.clickz.com/experts/ad/lead_edge/article.php/3494356
Meet PSPCasting (Podcasts? So Last Week)By Sean CartonApril 4, 2005
So you've just gotten used to the whole idea of podcasting (define), huh? Well, I hate to tell you this, but podcasting's so last month. Get ready for PSPcasting.
On March 24, Sony released its PlayStation Portable (PSP) in the U.S., and it was eagerly snapped up by gamers. The sleek black device sports a 4.3 inch, 16:9 screen, making it perfect for playing video games and watching video stored on MemoryStick Pro cards. The PSP also accepts Sony's UMD discs for movies and games, and the first million U.S. PSPs were shipped with a full copy of "Spider-Man 2" to demonstrate the video capability.
The PSP can also display JPEG pictures and play MP3s, though the lack of a hard drive for music storage may not make it a strong contender against players such as the iPod. But MP3 players are a dime a dozen; the real PSP story is games and videos.
Rather than stick with a proprietary format as it has in the past, Sony wisely chose to allow its device to play MP4 video files (as well as MP3 music files). This opens the platform for users who want an easy video-to-go product. The open platform also allows software developers to jump on the bandwagon. Several "media manager" programs were available even before launch, which allow users to convert and load video into their PSPs.
Sony isn't the first company to release a device that lets people take video on the road. Devices such as the ARCHOS that do the same thing have been around for a while now. But they don't play games, don't carry the Sony label, and cost significantly more than the PSP's $250 price tag (a low-end 20GB ARCHOS costs $500; the high-end model is a whopping $800). Final sales figures for the PSP launch weren't available at press time, but Sony reports it's already sold 800,000 units in Japan since its December 12 debut.
Within a day of the launch, users had discovered combining PSP Video 9 (a free PSP video conversion and management program) with Videora (a $22.95 automatic video downloader utilizing BitTorrent and RSS (define) allows them to cobble together a system that automatically downloads video feeds directly into their PSPs. Just like Adam Curry's initial iPodder script, it isn't the most elegant solution. But also like iPodder, it works. The implications for marketers could be pretty profound.
As you probably already know, advertisers are discovering podcasting as a way to reach select early adopter audiences. Microsoft sponsors the very excellent "Chris Pirillo Show," and Warner Brothers is sponsoring the "Eric Rice Show." Others are following.
It's an ad format that makes sense. The audience is targeted and measurable. They've already got an affinity for the content and trust the provider so they're more likely to listen. Podcasts are typically listened to like radio: in the car, on a jog, or at work. It's still too early to tell how well these initial advertising efforts will work, but they seem to make sense.
Audio is powerful, but imagine how much more powerful it would be to advertise in video users carry with them. In a possible PSPcasting future, Joe Urbanite grabs his PSP on his way to work and sits on the train watching the morning news, a few short entertainment blasts, maybe a movie trailer or two. All are programmed according to his needs.
Getting your ads into that format would allow you to tailor your content precisely to what Joe is interested in. You'd know if he received it or not because you'd have server logs to look back on. It's a measurable, powerful way to distribute video content that goes far beyond video tethered to a PC or a cable box.
Whether this initial personalized videocasting iteration catches on with the PSP, it clearly seems to fit directly into a trend that shows no signs of stopping. Consumers are used to being in control of their media consumption and don't seem interested in relinquishing that control. From MP3 players to TiVo to RSS syndication, podcasting, and now PSPcasting, the public seems pretty enamored with the concept of getting to read, hear, or watch what they want, when they want.
Heck, the fact coupons are now delivered via RSS ought to convince you, if nothing else does. Personalized pointcasting is here to stay. The PSP is yet another milestone.